Most people choose a Web host based on price, technology and/or the recommendation of their Web agency. All of these are important factors, but most people overlook the destructive impact choosing the wrong host can have on your interactive marketing initiatives.
How do you choose a hosting company? One of the most important factors when choosing a host is determining which tools and services they support and don’t support. What statistics or Web analytics packages does your host offer? You don’t want to pay a third party a premium for your Web analytics package because your host only provides “free-ware” statistics. Many hosts have strategic relationships with some of the best Web analytics vendors in an effort to provide their customers with powerful site measurement tools bundled into the cost of their hosting packages.
Are you choosing your host because it includes a site building tool? If so, this can be a real advantage to businesses without Web development resources, but buyers should beware that this will most likely impact your Search Marketing initiatives. Most WYSIWYG (what you see is what you get) site building applications make optimizing your site for the search engines very difficult at best, with most actually hurting your chances of achieving necessary search engine rankings. These tools in many cases actually prevent Search Engine Optimization (SEO) best practices from being incorporated into your website.
Does your host provide or offer eCommerce packages? If so, is that the software you will be using to sell your products online? If not, make sure the host will support your eCommerce solution of choice. Many eCommerce solutions require specialized installations which your host may or may not support, even in a dedicated hosting environment.
While website tools and services are important, consistent and reliable email delivery is even more critical to many. How well does your host fight spammers? Do they have controls in place to block spammers from using their servers as launch pads for their spam campaigns? If they don’t do this well, your host may be blacklisted by one or more backbone providers or ISPs.
There are countless instances where email generated from IP ranges or even entire hosting companies has gotten blocked, penalizing non-spamming firms. To emphasize the importance of this let me explain further. Emails from innocent, non-spamming companies can be blocked unknowingly if the company’s Web host is on a blacklist due to a lack of protection of its email servers. The main recommendation here is to do your homework by going to sites like http://www.spamhaus.org or http://www.dnsstuff.com to see if your host is currently blacklisted.
Another obvious issue is server uptime. While being down for a few minutes here and there is unpleasant and causes missed revenue opportunities, the real impact is felt if there is significant downtime. Significant downtime – being down for days, not hours – can cause significant revenue loss, tarnish your organization’s brand and cause temporary losses to your Search Engine rankings. While most hosts boast 99.9% uptime, many have a history of data center, router and/or backbone issues that have impacted their customers for lengthy periods of time. This is not something they will likely disclose freely, but some good Search Engine research will uncover most hosts’ past given the abundance of blogs, consumer sites and hosting review directories.
In addition to server uptime, there is server performance to consider. As we all know Web visitors aren’t going to wait for pages to download. Many hosts pack their shared servers with too many websites. This not only causes downtime, but can cause poor server performance. Imagine a scenario where you’re paying significant money for a well-performing Pay Per Click (PPC) Campaign. If your pages are prone to load slowly given your host’s server performance, you are likely to pay for clicks that don’t even view your landing page. This not only impacts your eMarketing campaigns, but will have negative effects on all your Web visitors and ultimately impact your brand’s value in the marketplace.
In summary, choosing a hosting company is more complicated than just comparing the traditional features such as disk space, bandwidth and price. This decision can have a significant impact on your eMarketing initiatives. Do your homework and make sure your host supplements your online marketing initiatives versus creating barriers that work against them.
Brian Easter
http://www.articlesbase.com/communication-articles/hosting-matters-when-it-comes-to-interactive-marketing-55375.html
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You mean like when Jimmy carter signed the Community Reinvestment Act in 1977, forcing companies to lend to poor people despite bad credit?
So we have established that over many decades, many presidents have wanted to increase homeownership by reducing mortgage discrimination and increasing lending. We have also established that George Bush was NOT a fiscal conservative
but its nice of you to acknowledge that this is the government's fault, just like we've been saying. Handing out $1 billion to poor people for housing…sounds a lot like welfare now doesnt it?
Facebook charges more than $1.25 per click for sponsored ads and around $1 as minimum as cost per fan. These ads are automated and doesnt come with the attached benefits of personalized care of demographics and interactive marketing. In such case, outsourcing social media activities to an expert can be a better option
Social media has gone mainstream and “nearly every business on the planet is exploring social media marketing initiatives.” So says Michael A. Stelzner in the 2011 Social Media Marketing Industry Report from Social Media Examiner. …
RT
Amazing how some folks can phrase subjects so that the question is distorted. The down-payment initiative authorized 1 billion to help people who qualified for the loan but did not have the $ for the initial down payment.Sound lending rules & practices established over time should have been used to qualify individuals for all but the down payment aspect. The problem is lenders disregarded the long established rules of lending since they could make the unsound loan and then sell to Fannie Mae or Freddie Mac as subsidized by the Feds. No skin off the lenders butt. Let the taxpayers [...]
Dave, the disease you reference has a history of being linked to elk-cattle encounters, not bison-cattle encounters, despite the propaganda of the ranching industry. Remember, lurking in the background of all discussions related to ranching is the issue of a rancher's reliance on public lands to stay in business, and the sweetheart welfare deal they get in terms of fees, and non enforcement by BLM and USFS…
As for bison herds…I have always advocated that IF there was going to be public lands grazing, it should be by a species that has the least destructive impact, and that would be [...]
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I'm a bit biased (being into web analytics in a big way) but it was great to see number 5 – understand your web analytics. I think this has real untapped value right now for tourism businesses of all sizes. Understanding the search terms currently reaching your site, as well of those used in other stages of the customer research process, has great value not just for SEO but also gives real rewards in terms of hearing the “voice of the customer”. Tourism businesses can really tap their marketing into that, as you show.There a [...]
$10,000 or $ 15,000 it doesnt really matter..keep in mind that $10k is not an expense.. is an investment..
spend 2k to get your keyword to page 3 = probably will make 4k…
spend 10k to get your keyword to Rank 1 = probably will make 40k ….
do some keyword volume check …calculate your return on investment…
Good Luck!
Barney Frank and Chris Dodd, along with Democrats who have been propping up Fannie Mae and Freddie Mac, are clearly and solely responsible for the mortgage mess. History cannot be changed on this site.
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I would be interested in what you are getting for a $10,000. Anymore, regular SEO for that price is probably a waste of money since everything is changing to SMM/Web 2.0. You would probably get more for your money doing a cheaper and carefully researched SEO package and, if you have the money, an SMM package.
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did you even read any of the book?
yes, people are being watched and listened to, the book makes this vary clear from the start, no it isn't for their own protection, again the book makes this very clear.
sorry but I find hard to belive you made an honest effort to understand the book, even if you only bothered to skim read the first couple fo pages you would have picked this up
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Any good SEO company will include onsite SEO in the price of the website development at no cost. On-site optimization involves the content, alt tags and meta information of your website and if your developers aren't willing to put a little bit of extra effort into it, then ditch them and go somewhere that does. At that point, you can work on your own off-site SEO as you go and possibly pay for an SEO company to step in after you gain some revenue or work on the off-site SEO yourself. It should be a part of any web design [...]
I'm a bit biased (being into web analytics in a big way) but it was great to see number 5 – understand your web analytics. I think this has real untapped value right now for tourism businesses of all sizes. Understanding the search terms currently reaching your site, as well of those used in other stages of the customer research process, has great value not just for SEO but also gives real rewards in terms of hearing the “voice of the customer”. Tourism businesses can really tap their marketing into that, as you show.There a [...]
Eh, what the f–k…
hand-to-index finger: 7 3/8 in
hand-to-middle finger: 8 1/16 in
height: 71 1/2 in (195 lbs.)
erection length: 7 3/4 in
erection girth: 5 1/8 in.
It is difficult to say what your getting for that 10k as every company bundles items differently. If you are a fortune 1000 company than that price might be reasonable but if you are a start up than that might be a lot to chew on. You have to do your research as there is a company for every budget out there.
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$10,000 package may be a turnkey SEO solution with guaranteed keyword positioning. Those companies will employ dedicated staff for you and with their expertise they could achieve the results which may takes you years to accomplish.
Again it depends on how much revenue you are expecting out of your website and what your website is about. There are lot of cheaters and so called SEO companies. Get the contract signed before you think of paying any SEO company